Nnew zealand tourism strategy 2015 pdf

Tourism new zealand webinars june 2015 tourism industry blog. The tourism industry has been affected by the covid19 lockdown. Nzier new zealands market share of international tourism ii preface the new zealand institute of economic research nzier, based in wellington, was founded in 1958 as a nonprofit making trust to provide economic research and consultancy services. Click on more info to be taken directly to the organisations tourism research page.

The chief executive of tourism, new zealand, kevin bowler. Australia is currently new zealands largest inbound tourism market thanks to its. Towards a tourism research strategy for new zealand. Lake wanaka tourism will provide leadership and support for its members and acts as an advocate for our place, our people and our visitors, to uphold the core values that connect our community and visitors together. Welcome to the ministry of transport website ministry of. New zealand travel and new zealand business the official. There are a range of tourism data sets, reports and market insights available from the ministry of business, innovation and employments mbie tourism strategy group and tourism new zealand tnz through their corporate website. Qualmark is new zealands official tourism industry qualityassurance system. New zealand arts, cultural and heritage tourism strategy. A bibliography and research synthesis prepared by kay booth and michael mackay prepared for the ministry of tourism wellington march 2007. A strategic plan for tourism in the coromandel to the year 2020 3rd edition revised aprilmay 2004 thames coromandel and hauraki districts of new zealand developed from public and industry consultation. The strategy is underpinned by two key values, kaitiakitanga guardianship and manaakitanga hospitality. Foreword foreword from the chair of the tourism strategy group new zealand tourism experienced strong growth over the last decade with international arrivals alone increasing by 85% in the ten years to december 2000. Registrations are now open for tourism new zealands next series of industry webinars, which kick off on 4th june.

New zealand driving vacations travel guide audley travel. This has proved extremely valuable in identifying the issues and opportunities related to the sector, and there is a very strong and trusted twoway dialogue. New zealand arts, cultural and heritage tourism strategy to 2015. If you continue browsing the site, you agree to the use of cookies on this website. Keep up to date with the latest news in the tourism industry, from tourism new zealand and a range of other organisations. Visit regularly to ensure you are up with the play. Ways in which tourism new zealand can work with you and help you.

July 2015 new zealand operators at frontline training, singapore, june 2015. New zealand railways promoted rail holidays through bright, attractive posters and its own popular monthly magazine. Download tourism new zealands annual report, statement of intent and other corporate publications. Heres how you can utilise our resources to raise your profile and introduce new zealand as a great holiday destination to your clients. However, the 2015 strategy only mentioned the workforce in one of its.

There are 42 recommendations in this strategy designed to achieve 5 key outcomes for arts, cultural and heritage tourism development between now and 2015. This study aims to provide a better understanding of the impact of economic uncertainty on new. The new zealand tourism strategy 2015 has a special significance because it gives direction to such a major sector of the economy. New zealand cultural tourism strategy ministry for culture and. Jan 08, 2010 a list of players involved in the new zealand tourism sector slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Tourism new zealand has released its new strategy for the next four years with greater focus on increasing international tourism in the regions and shoulder seasons and working with partners to improve experiences for visitors and kiwis.

Business tourism has brought significant benefits to new zealands tourism industry and economy. The industrys own long term development strategy new zealand tourism strategy 2015 aims to increase tourist numbers by four percent per annum to 3. It has a total land area of 268,000 square kilometres 103,500 sq mi. The new zealand aotearoa government tourism strategy sets out a more deliberate and active role for government in tourism. Front line training event, singapore, july 2015 new zealand operators at frontline training, singapore, june 2015 contact us.

From the late 19th century the expanding rail network opened up exciting leisure and tourism opportunities for ordinary new zealand families. So, since the tourism industry conference of august 2006, the government, tourism new zealand, and the tourism industry association, and no doubt many of you in this room, have been working closely to develop a bold new strategy to guide the sector through to 2015. From the british lions tour in 2005, to the new zealand international comedy festival to annual spring festivals. Activities, tours, maps and accommodation to plan your new zealand holiday. Sustainable tourism strategies in new zealand planeta. Being clean and green and 100 per cent pure is priceless positioning and we must keep it. The new zealand tourism strategy 2015 sets out our vision for a successful, worldleading industry, and an ambitious path to achieve this. Tourism and recreation in new zealands natural environment. During 201516 tourism new zealand has broken records across. View the latest queenstown tourism facts and statistics from destination queenstown, tourism new zealand and statistics new zealand. The 2010 strategy set the tone and laid a clear ideological foundation for development and investment. I will be talking about several aspects, including my first.

Tourism contributes nine per cent of gdp, and close to twenty per cent of our export earnings. This page links you to the latest new zealand tourism information courtesy of new zealand tourism. The new zealand aotearoa government tourism strategy sets out how we propose to do this. Pagea, tim bentleyb adepartment of marketing, university of stirling, stirling, scotland fk9 4la, uk b department of management and international business, massey university, private bag 102904, auckland. Tourism new zealands plan addresses the evergrowing relevance of new. Find information on what you can do to market your tourism business both at home and overseas. The range of seasons and cultures allow us to enjoy a variety of new zealand events, big and small, throughout the year, and throughout new zealand.

These onehour online webinars are an easy way to keep up to date with the latest market trends, strategic planning and upcoming campaign and trade activity. In 2015, the new zealand airports association and the ministry of transport commissioned the future domestic airports network analysis to provide a better understanding of the domestic air transport network, airport network and forecast changes that will affect the networks. Aotearoa new zealand government tourism strategy mbie. Sustainable development goals new zealand ministry of. Tourism new zealand s marketing manager youth developed the backpacker strategy in conjunction with byata, and they meet regularly to sense check and refine the overall approach.

New zealand in this section i will be sharing my memories from new zealand trip may 2017. Information on welcome to new zealand official site for tourism new zealand. Find out how to get your qualmark quality mark, or use the accommodation, transport and activities listing sections to find products with qualmark accreditation, so you can sell products with confidence. New zealand tourism guide is a comprehensive online tourism directory of new zealand accommodation, attractions, transport and tours businesses located throu. A list of players involved in the new zealand tourism sector slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. I am confident that together we can turn the vision of tourism in 2015 being valued as the leading contributor to a sustainable new zealand economy into reality. Jun 02, 2015 registrations are now open for tourism new zealand s next series of industry webinars, which kick off on 4th june. Towards sustainable tourism planning in new zealand. The country has two main landmassesthe north island te ikaamaui, and the south island te waipounamuand around 600 smaller islands. New zealand enjoys a vast range of events, festivals and shows. New zealand is famous for a vibrant creative culture fuelled by great food, wine, craft beer, coffee and events.

Tourism new zealand contact details tourism new zealand. The future of the new zealand tourism workforce semantic scholar. Waitaki district tourism strategy 2025 a framework for developing the waitaki district tourism industry abstract the waitaki district tourism industry is ambitious, and sustainable growth is possible. Check the new zealand tourism board website for details. New zealand the new zealand tourism strategy 2015 was launched by prime minister helen clark in 2007. Welcome to new zealand official site for tourism new zealand. Tourism new zealand freshens up four year strategy.

Monitoring local government planning under the resource management act joanne connella,1, stephen j. Archived events hokitika wildfoods festival 14th mar 2015 seagull eggs, huhu beetle grubs, whitebait patties. Tourism new zealand has released its new strategy for the next four years with greater focus on increasing international tourism in the regions and shoulder seasons and working with partners to improve experiences for visitors and kiwis tourism new zealand s acting chief executive brighid kelly said with tourism visitors now at 3. Listed below are some of the past events that happened around new zealand in 2014. A learning experience for tourism governance in 2007, the new zealand government released the new zealand tourism strategy. There is always something to see, attend or do in new zealand.

New zealand tourism information, new zealand tourism news. Listed on nztg are some of the new zealand events happening around new zealand. Tourism strategy 2010 our vision over the past six months, industry and government have worked jointly to develop a common vision for the sector. New zealand tourism development projects trc tourism. A comprehensive online new zealand travel guide and information directory with all the information you need to make planning your trip easier. Pdf 100% pure new zealand destination branding campaign.

Youll find volcanic terrain and crater lakes the shade of the countrys malachite greenstone. New zealand aid programme strategic plan fifl new zealand aid programme strategic plan fifl the new zealand aid programme invests money, knowledge, and skills to deliver sustainable development and poverty reduction in partner developing countries. Cabinet paper report back on new zealandaotearoa tourism strategy consultation pdf, 3. By any measure, new zealands tourism industry has experienced a. We are looking for long term travelers who will spend a week or two in new zealand. New zealand benefits from more productive tourism growth. It also provides humanitarian support in response to crises around the world. These values provide the foundation for a sustainable approach to the development of our tourism industry. Tourism is one of new zealands largest export industries, second only to the dairy industry in terms of foreign exchange earnings. New zealand is like one long national park, an ancient landmass with a geologically youthful landscape that tilts giddily from one extreme to another. The new zealand tourism strategy has been developed out of a process of. Tourism is one of new zealand s largest export industries, second only to the dairy industry in terms of foreign exchange earnings.

This will mean working with treaty partners to ensure effective engagement with maori. Aucklands visitor economy has embarked on an exciting new direction of travel with the launch of destination akl 2025 a new strategy that encourages the sustainable growth of one of aucklands and new zealands most important industries. New zealand tourism strategy ministry of tourism, tia waterbased tourism opportunities assessment on the west coast development west coast regional tourism strategies for dunedin, maniototo, lake taupo, whanganui, kapiti horowhenua, southland, stewart island. Pdf this article presents the findings of a webbased survey examining the extent of ebusiness uptake in the new zealand tourism industry. Download tourism new zealand s annual report, statement of intent and other corporate publications. The government budget for tourism for 201516 is nzd 9. Tourism research for the new zealand maori tourism council nzte demonstrating. Previous research showed that an essential impediment to achieving sustainable tourism is the heavy use of transport by tourists and the environmental impacts resulting from this travel muller, 1992. Best known for its longestablished quarterly survey of. Tourism new zealand has released its new strategy for the next four years with greater focus on increasing international tourism in the regions and shoulder seasons and working with partners to improve experiences for visitors and kiwis tourism new zealands acting chief executive brighid kelly said with tourism visitors now at 3. The statistics below are provided to assist you in your promotion of queenstown and new zealand as a tourism destination.

Tourism new zealand is the organisation responsible for marketing new zealand to the world as a tourist destination. It is just too long and too expensive to travel here otherwise. Official site of new zealand tourism, business, and investment. Building meaningful partnerships to have a wellfunctioning tourism system we need to build more meaningful partnerships.

Zealand, and it is also a very valuable educational resource. In 2010, visitors and their host communities understand and embrace. Find out about new zealand made products and investing in new zealand businesses. One of the overriding concerns about tourism in new zealand is. Its responsible for about one in every ten jobs in our country. The tourism strategy group tsg has developed a unified strategy for the sector. These onehour online webinars are an easy way to keep up to date with the latest market trends, strategic planning. The desired outcomes of the government tourism strategy are consistent with. New zealandaotearoa government tourism strategy ministry of. New zealand delivers a world class visitor experience. A strategic plan for tourism in the coromandel to the year 2020 3rd edition revised aprilmay 2004 thames coromandel and hauraki districts of new zealand.

Launch of the new zealand tourism strategy 2015 beehive. Destination akl 2025 sets a new direction for aucklands visitor economy a vision for a more sustainable future for auckland. Eerything from new zealand visa information and exchange rates, to which side of the road to drive on and what time of year new zealand seasons occur. This strategy sets out how the government will work with the tourism sector, iwi. All of you will have vital roles to play in enabling the tourism sector to meet the challenges of the new zealand tourism strategy 2015. This new zealand tourism strategy 2015 consciously links what must happen in tourism to other big nationwide strategies and initiatives like. So new zealand as a country, and tourism as an industry, must go the extra mile to prove sustainability credentials. However, do you know what the possible travel issues in new. Forests of coniferous kauri trees and subtropical plants. New zealands tourism sector is fully prepared to set bold goals for the future, to show leadership to the rest of new zealand and others around the world, and to. Drawing on political science implementation theory, previous work on tourism strategy implementation and network research, stakeholder networks of the implementation of the new zealand tourism strategy 2015 are examined.

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